Our Story

Keesha Morisma’s journey began in Paris, where she was inspired by people proudly wearing traditional African garb. It was then she realized the power of fashion as a tool for cultural storytelling and self-expression. This experience ignited the idea for zhuzh, a brand that celebrates the vibrant heritage of the African Diaspora through thoughtfully crafted accessories. Since launching in 2018, zhuzh has expanded its network of artisans, grown its impact, and introduced consumers to the rich stories behind each piece. Today, we continue to merge the old with the new, creating pieces that resonate with our global community.