Nana Benz

The Nana Benz were a group of pioneering women from Togo who rose to economic prominence during the mid-20th century by dominating the textile trade in West Africa, particularly through their role in selling wax prints. The name "Nana Benz" comes from two important aspects of their identity: "Nana" is a term of respect for older women in West Africa, and "Benz" refers to the luxurious Mercedes-Benz cars that these women famously drove, symbolizing their wealth and status.

The Nana Benz emerged as powerful entrepreneurs during the colonial and post-colonial periods. They were initially involved in selling imported textiles, particularly the vibrant, colorful wax prints from Dutch company Vlisco. These wax prints, commonly associated with West African fashion, were originally manufactured in the Netherlands using batik techniques that were adapted from Indonesian traditions.

However, it was the Nana Benz of Lomé, Togo, who played a crucial role in popularizing these textiles across the West African region. They built their wealth by acting as key intermediaries between European manufacturers and local markets, controlling the distribution and sale of these high-demand fabrics. The Nana Benz held exclusive rights to sell certain wax prints, and their business acumen allowed them to form a powerful and wealthy elite.